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We are Mavi.

We are Mavi.

Our story

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Mavi was founded in Istanbul in 1991 and is now the leading jeans brand in Turkey and the first fashion brand with global rank. Mavi runs its own branches in over 33 countries, including Turkey, USA, Canada, Germany, Russia and Australia.

Mavi creates individual jeans types for fashion -conscious women and men, with a sense of trends and expertise in denim and fitting. To create an overall look, Mavi offers a top collection that not only adjusts it in the design of the jeans collection, but also in the requirements of material and fit.

Mavi is available in over 440 mono-brand stores and over 5,500 sales outlets, among others, from Zalando, About You, Otto and many more.

 

Our mission

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Mavi is driven to find the Perfect Fit by the vision, which fits the lifestyle, body type and the quality expectations of customers perfectly. To do this, Mavi is passionate about giving customers an extraordinary shopping experience and creating a variety of products with the highest quality with innovative designs.

 

Sustainable thinking

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"All Blue" is Mavi's global sustainability strategy - it is based on the idea of ​​"sustainable growth through quality" with people, innovation, dynamics and nature as a defining factors that advance the brand.

As a fire whose heart beats for Denim, Mavi is passionate about developing the best and most innovative jeans in the world and at the same time focusing on quality for sustainable growth. Inspired by respect for people, the passion for innovation and with a focus on data -controlled efficiency in production and sales, Mavi is a synonym for quality.


Find out more:

Global sustainability strategy I Sustainability report