About Mavi
Started as a jeans company, Mavi has grown into a fashion and lifestyle brand over time. Our products go far beyond simple jeans. Denim stands Of course in We also have a focus, we also have non-denim products in our range.
Mavi is divided into three segments: Young Fashion Women, Uptown Women and men. Within the three collections, Mavi creates individual jeans types for fashion -conscious women and men, with a sense of trends and expertise in denim and fitting.
Young Fashion Women
The Young Fashion Women segment focuses on the lifestyle of the millennials and generation Z: carefree, unfiltered and ambitious! It defines Mavis Devotion to form the design for the new era as well as future epochs, generations and trends again and again. Light, fresh, youthful, Mavitory - These are the essences of the young women's collection. Embodied.
Men
The men's collection serves the expression of one's own personality to reflect the character authentically and at the same time confidently. Variety, authenticity and a certain coolness are the "A and O" of the Men collection. For men, the current trends primarily mean casual, concrete urban fashion with sporty influences.
Uptown women
Mavi Uptown mainly offers passports that are specially developed for the needs of women with female forms. The feminines, modern Cuts, a higher one Body height and the Mavi-typical Perfect Fit flatter the curvy figure. The Uptown customer likes it in high quality and attaches great importance to comfort and well-being guarantee.
Global fire
Mavi has flagship stores worldwide, including one in Germany (Berlin).
All stores appear in the so -called "Maviterranean"Spirit. The interior store is designed in the colors turquoise and white and in light wood.
Next to the "Maviterranean Touch "forms the Mavi Denim Kitchen A highlight in the stores. In addition to his own stores, Mavi currently serves around 1,100 dealers in German -speaking countries.
In addition, Mavi currently has 148 shop-in-shops in Germany, Austria and Switzerland. Important SIS customers include Peek & Cloppenburg, Breuninger, Wöhrl, Sinn Leffers, Baltz and Appelrath & Cüpper. The shop-in-shop concept is designed depending on the segment.
With the concept "The design makes the product a brand", Mavi cooperated with designers and consultants from all over the world and has a multi-cultural design team in Istanbul. The best known and most successful jeans designer, "the Godfather of denim", Adriano Goldschmied, The Queen of the Best Fits Venucia de Russi as well as Rifat Özbek, the first jeans collection with Mavi designed, as well as Hussein Chalayan, who for the first time designed a collection together with a Turkish label, are only three of the world -famous designers with whom Mavi has already worked.
Great Fashion needs great brand ambassadors. Mavi has been working with global sizes since the beginning that embody the international spirit of the fire: photographers, influencers, artists, fashion designers and top models - they all enrich them The fire and become part of Mavi.
In addition, also increase campania, such as #Moveinmavi The viral presence From Mavi
Vision and basic values
Mavi's Philosophy is to have a brand around the „Perfect Fit" To build up and convey Mediterranean feeling regarding fashion and detail.
„Maviterranean"Is exotic, inspiring and contemporary. Mavi means" blue "in Turkish. Mavi is also characterized by his positive, open -minded and diverse species.
Mavi’s most important Values are good quality And high standards for all products. innovation Especially with regard to customer requests to take into account and attribute trends. Mavi's Passion is to work in a customer -oriented manner and sell excellent products. sincerity In the sense of promises to keep customers, employees and managing directors. And last but not least respect Compared to the different cultures and also with each other.
The mission From Mavi it is one of the customers Exceptional experience to create. Also the employees and customers Trust and the loyalty to offer